Ariel Group


Ariel is a business communicaton training company. The brand attribute “magnetic” inspired a system around the idea that Ariel draws people in and then draws out their inner brilliance. 

The wordmark functions dynamically. Whichever direction it is placed on a page, the ‘A’ always points upward.

The dot functions as a magentic element that can move around the page and influence the direction of the ‘A’ carots.

Designed at Matchstic
Concept + Design: Courtney Perets
Lead Design: Brit Blankenship