Atlanta Department of City Planning


We were charged with creating a sensible and clear system meant to remove barriers in order for citizens easily engage with the Atlanta Department of City Planning.

The challenge was to design a system within the long-standing city brand, including a seal that's been around since the 19th century. In response, we created a clear hierarchy using practical typography, focusing more on utility than ornamentation.

We updated the brand architecture using emotional color theory to differentiate the offices within the department. These color blocks became assets within the overall visual identity system.

Designed at Matchstic
Lead Design: Brian Nelson
Design: Courtney Perets
Copywriter: Danielle DePiper
Brand Strategist: Jason Orme

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